International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

GO International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets


Author: Sandra Bell
Type: eBook
Language: English
Released: 2008
Publisher: Physica-Verlag HD
Page Count: 370
Format: pdf
ISBN-10: 3790820294
ISBN-13: 9783790820294
Tags:International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets, tutorials, pdf, djvu, chm, epub, ebook, book, torrent, downloads, rapidshare, filesonic, hotfile, fileserve


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